1. Post Consistently

You may have heard this adage before with regard to social media marketing: consistency is key.


And that’s because it’s so important to keep in mind with any strategy. Because each social media platform has an algorithm that decides who sees what content, you need to post consistently if you want to see any kind of reach.


If you’re only posting once every couple of weeks to your Instagram account, you’re not going to reach the same kind of audience that you would if you were posting each day.


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2. Share a Variety of Content Types

There are so many different content types and content formats to share on Instagram.


Here are a few great examples of what you should be posting on Instagram:


Product photos

User-generated content

Video content

Contests/giveaways

Behind-the-scenes

Tips and tutorials

Testimonials

Inspirational quotes

Memes

Trending topics

Another popular type of content on Instagram is taking a screenshot of a tweet (either one your business posted or one that someone else posted about your business) and pasting it against a colorful background to share on Instagram.


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3. Work With Influencers

One major Instagram growth hack is influencer marketing. Influencer marketing involves finding relevant influencers, reaching out to them, and creating a campaign for how they can promote your business.


There are a few different ways to find the best influencers to partner with. First, you can take the time to explore the platform and find influencers with a similar target audience as you.


The next step is to reach out about a potential partnership. Most influencers have a direct email or their agent’s email listed in their bio, making it easy for you to reach out about working together.


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